Advertising Creative: Strategy, Copy, and Design. Thomas (Tom) B. Altstiel, Jean M. Grow
Advertising-Creative-Strategy-Copy.pdf
ISBN: 9781506315386 | 488 pages | 13 Mb
- Advertising Creative: Strategy, Copy, and Design
- Thomas (Tom) B. Altstiel, Jean M. Grow
- Page: 488
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781506315386
- Publisher: SAGE Publications
Read educational books online free no download Advertising Creative: Strategy, Copy, and Design (English literature) 9781506315386
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Tom Altstiel | LinkedIn
Specialties: Content development, creative strategy, copywriting, marketing communication Advertising Creative: Strategy, Copy & Design 3rd edition. Sage. Advertising Creative: Strategy, Copy, and Design - Amazon.ca
Preface Why a Second Edition of This Book? Ancillaries Acknowledgments Chapter 1: Copy, Design, and Creativity Who Wants to Be a Creative? The Golden Altstiel, Thomas (Tom) | SAGE Publications Inc
Altstiel is responsible for developing creative strategy and tactics for digital, print, broadcast, Advertising Creative Strategy, Copy, and Design, Fourth Edition. Item Display - Advertising creative : strategy, copy, design
Title: Advertising creative : strategy, copy, design; Author: Altstiel, Tom. 9781452203638; Item info: 1 copy available at Communication & Information Library. Advertising Creative: Strategy, Copy, and Design - EBooks4Free.us
Offers a key resource on the trends of Strategy, concepts, design, and integration of media and technology. This book takes you beyond